The awkward ones, answered first.

If a question is missing here, it is because we could not answer it without giving advice. Ask us directly instead.

Is my money safe with Sterling?

Sterling Financial Services LLC does not hold client funds or client assets. Any account is opened directly with the relevant financial institution, subject to that institution's terms, regulatory requirements and client acceptance procedures.

What do you charge me?

Nothing. You pay the institution's own published costs, exactly as you would if you approached it directly. Our introduction does not add a fee to what you pay.

Sterling Financial Services LLC does not charge clients any fee for its introduction services. Any fees, commissions, spreads, charges or other costs relating to an account, product or service are determined and charged by the relevant financial institution under its own terms and conditions.

So how do you make money?

Sterling Financial Services LLC does not charge clients a fee for its introduction services. Sterling may receive compensation from the relevant financial institution in connection with introductions, in accordance with the applicable arrangement with that institution.

Are you regulated?

Yes, and it is worth being precise about what that means. Sterling Financial Services LLC is regulated by the Capital Market Authority in the UAE as a Category 5, Introduction licensee, Licence No. 305029. That permits us to introduce clients to regulated financial institutions. It does not permit us to execute trades, provide investment advice, manage funds, or hold assets, and we do none of those things. You can verify our entry on the CMA public register.

Will you tell me what to invest in?

No. We are not licensed to and we will not, however the question is phrased. Sterling Financial Services LLC does not provide investment advice or recommend any financial product, investment, trading strategy or financial institution.

Which institution will you introduce me to?

You will be told which institution you are being introduced to before the introduction is made.

Why should I use an introducer at all?

Honestly, you do not have to. You can approach any of these institutions directly and it will cost you the same. What we add is long experience of the onboarding process, which is often slower and more document-heavy than people expect.

Can I lose money?

Yes. Investing in the financial markets is a high-risk activity, and leveraged products in particular can result in losses. Nothing on this site is a suggestion that you will make money. If you are not comfortable losing what you put in, this is not for you, and we would rather say that now.

Introduction only · No client funds held · No investment advice given