Introductions to regulated institutions. Since 1989.
A proud legacy spanning over thirty years.
Sterling Financial Services LLC introduces fully disclosed customers to reputable, regulated financial institutions within the UAE and beyond. We do not execute trades, provide investment advice, manage client funds, or hold client assets.
Three kinds of introduction. One licence behind all of them.
We introduce clients to regulated financial institutions based on the type of financial services they are seeking. Sterling Financial Services LLC does not provide investment advice or recommend any financial product, investment, trading strategy or financial institution.
Trading accounts
Introductions to regulated financial institutions that may offer access to financial products and trading services. All products, account types, trading services, eligibility requirements, fees and conditions are provided and determined solely by the relevant financial institution under its own regulatory licences.
Introductions for Corporate Clients
Sterling Financial Services LLC may introduce eligible corporate clients to regulated financial institutions offering relevant financial services. Any products or services are provided solely by the relevant financial institution under its own regulatory licences. Sterling does not provide treasury management, hedging advice, investment advice or trade execution.
Introductions to Financial Institutions
Depending on a client's requirements and eligibility, Sterling Financial Services LLC may facilitate an introduction to a regulated financial institution. Any financial products or services are offered directly by the relevant institution under its own regulatory licences.
One founder. Since 1989.
Kinly Nassour founded Sterling Financial Services in Dubai in 1989 and has led the firm ever since as Director General.
He still takes client conversations himself, and hosts free public sessions on how regulated markets work. The most recent drew more than [CONFIRM: registrations at last session].
Know exactly what you are permitted to do, tell the client before they ask, and never blur the line.
Institutions We Introduce Clients To
Sterling Financial Services LLC facilitates introductions to regulated financial institutions. Clients are informed of the institution to which they are being introduced.
All brokerage and trading services are provided by the partner institution under its own regulatory licences. Sterling does not handle client funds or provide any investment advice.
See all institutions and how we vet them →Four questions. Then a human.
We will tell you honestly whether we can help. If we cannot, we will say so before a call.
The awkward ones, answered first.
All questions →Is my money safe with Sterling?
Sterling Financial Services LLC does not hold client funds or client assets. Any account is opened directly with the relevant financial institution, subject to that institution's terms, regulatory requirements and client acceptance procedures.
What do you charge me?
Nothing. You pay the institution's own published costs, exactly as you would if you approached it directly. Our introduction does not add a fee to what you pay.
Sterling Financial Services LLC does not charge clients any fee for its introduction services. Any fees, commissions, spreads, charges or other costs relating to an account, product or service are determined and charged by the relevant financial institution under its own terms and conditions.
So how do you make money?
Sterling Financial Services LLC does not charge clients a fee for its introduction services. Sterling may receive compensation from the relevant financial institution in connection with introductions, in accordance with the applicable arrangement with that institution.